When you decide to go your own way, you’ve committed to getting the job done. You're no longer concerned with conforming. You've made it your mission to reach your goal no matter what. You’re an innovator, you are custom, you're an individual on the road less travelled. Seven time Ironman champion, Chris McDonald founded Own Way Apparel following these principals and a passion to create opportunities for all innovators out there going their own way. Custom fabrics, custom patterns, proven in the toughest conditions.
Whether you are competing in your first or 40th triathlon, battling it out in a local group ride, crushing your 5K goals or going for your latest PR; we understand all too well that any of these goals starts with an inner spark. You develop that spark into a flame and seek ways to keep that fire burning. If you are like many athletes who have found Own Way, you've most likely done the research and heard the geek speak about the bike, shoes, electronics and all of the other technology promising to give you an edge. We're here to educate you about everything that you'll put on your most important piece of equipment, your body - we areperformance apparel.
Chris has been laying the foundation for a performance apparel brand his entire professional career which now spans two decades and officially christened the birth of Own Way Apparel in the endurance sports mecca of Boulder, Colorado. Along with his wife and partner Erika, they are building a true family business surrounded by the boundless inspiration of the Rockies and a veritable who's who of professional collaborators who call Boulder home. The output is a continuous stream of research and development pushing the limits of the human body and how it interacts with our bespoke performance apparel.
Some made their mark with fun graphics and wild color schemes. We're into that too, but it always comes after an acute attention to detail with what we call apparel mechanics. At Own Way, form follows function. How it fits and how you feel in your gear does make all the difference. Whether optimizing race performance or maximizing enjoyment, we've tested it all. Drag coefficients, body core temps, grams per square inch; these are all part of the equation, but human dynamics like comfort, mobility and "feel" are equally important. Our formula for apparel mechanics is found in all of our offerings both custom and in-stock.
It doesn't matter if you’re a team of one or many, an elite-level tri-club or a fleet of tandems taking on the world's toughest bike race; your needs and expectations from your gear is a personalized subject. At Own Way Apparel, we are driven by a passion for the sport and the latest innovations in high performance apparel. We’ll work with you to fully understand your needs. From the cut of the pattern, to the look and feel of the design, we’ll make your vision a reality. Beyond supporting our teams with the best quality apparel at affordable prices, we are always open to listening to how we may help with ways to give back to the sports that have helped us overcome so much in our lives.
We're ready to help you start your journey. We strive to provide you with the best possible experience and we welcome you to lean on our experience to build the ultimate performance apparel solution.