When you decide to go your own way, you've committed to getting the job done. You are no longer concerned with conforming to the mainstream. You have made it your mission to reach your goal no matter what. You're an innovator, you are custom, you are an individual on the road less travelled. These are the guiding principles from which own way was founded. Seven time IRONMAN champion, Chris McDonald founded Own Way Apparel following his passion and to create opportunities for all the innovators out there going their own way. Custom fabrics, custom patterns, proven in the toughest conditions.